ViX Paula Hermanny x The Beverly Hills
For the summer of 2017, ViX Paula Hermanny collaborated with The Beverly Hills Hotel on an exclusive swimwear capsule collection. I assisted with visuals for pitching the initial concept. I also designed a custom, dual-branded hang tag for the items to be sold in the hotel boutique.
“How to Wear It” Hang Tag
One of ViX's most popular styles, the Middle Loop Top, was confusing to customers who weren’t familiar with putting on the style. I developed a hang tag with an easy diagram to guide customers in the dressing room. At the request of our customer service team, I created a graphic for the e-commerce site with more detailed instructions for customers to refer to after receiving their purchase.
